• 专利附录
  • 专利说明
  • 权利要求
  • 类似技术
  • 同族专利
  • 引用文献
  • 法律状态
  • 优先权
    • 专利摘要:
    Procedure for the inclusion of advertising motifs by means of an image processor in a retransmission of a sporting event comprising the phases of placement of an anamorphic advertising device in the field of the sports field, said device including an advertising motive; taking pictures with a camera; detection of the advertising device in the image taken with the camera by the image processor; insertion of said images of an advertising image in the space corresponding to the detected advertising device, and broadcasting of the images. (Machine-translation by Google Translate, not legally binding)
    公开号:ES2596534A1
    申请号:ES201530971
    申请日:2015-07-06
    公开日:2017-01-10
    发明作者:Javier PALMEROLA FERNÁNDEZ
    申请人:Market Sp'94 S L；MARKET SP'94 SL；
    IPC主号:
    专利说明:

    Procedure for inclusion of advertising motifs through an image processor
    5 The present invention refers to a method for the inclusion of advertisingvirtual in a retransmission of images of a sporting event.
    The inclusion of advertising images in the images of a broadcast of a sporting event is known and is of usual application. This technique allows
    10 that advertising be different in different territorial areas of the broadcast. Thus, for example, it is known to replace in the images of the broadcast the advertising motifs of the raised fences that delimit the playing area of a football field. For this, an image processor is used that modifies the images taken by the camera. The image processor detects the fences and includes the new images
    15 advertising to broadcast before executing the broadcast. The new images replace the fences in the images taken by the camera.
    A problem of advertising in sporting events is the limited space available to place advertising. This situation is aggravated by the fact that it is not possible
    20 hinder the actions of athletes. On the other hand, certain regulations, such as FIFA regulations, prevent the inclusion of advertising images within transmitted images (virtual advertising) if these images are included replacing the real image of elements not intended for real advertising, visible in the field.
    25 It is an objective of the present invention, to disclose a medium that allows the creation of new surfaces that they use in virtual advertising, and which, in addition, facilitate the inclusion of virtual advertising in new spaces.
    For this, the present invention uses analog advertising devices. These
    30 advertising devices are characterized because they are lying on the floor, so that they do not interfere with athletes. These devices serve as the basis for the inclusion of advertising motifs in the images of the broadcast. On the other hand, if analog devices are used that can present a deformation whose purpose is that the advertising motive appears to be standing, this greatly simplifies the identification
    35 and replacement of the image by the image processor.


    More particularly, the present invention refers to a method for the inclusion of advertising motifs by means of an image processor in a retransmission of a sporting event comprising:
    5 -location of a preferably flat advertising device on the field floorsports, said device including an advertising motif;- taking pictures with a camera;-detection of the advertising device in the image taken with the camera through theimage processor;
    10 -insertion of said images of an advertising image in the space corresponding to the detected advertising device, and -radiocasting of the images.
    The present invention provides a new means to include virtual advertising complying with FIFA regulations and without hindering players.
    Preferably, said advertising device will be an anamorphic advertising device. This feature facilitates the detection and replacement in the image of the advertising motif.
    20 An advertising motif may present an anamorphic deformation of the advertising motif, contour, or both.
    Alternatively, the advertising device may not be anamorphic.
    The anamorphic device may consist of a substrate for receiving an advertising device, for example painted or pasted, or on a digital screen, such as, for example, an LED screen.
    30 For better understanding, some drawings of an embodiment of the process of the present invention are attached by way of explanatory but not limiting example.
    Figure 1 shows a perspective view of a sports field, specifically of a soccer field. 35 Figure 2 shows a perspective view of the field of Figure 1, in which


    placed an anamorphic advertising device on the floor of the sports field.
    Figure 3 shows the image of the field and the anamorphic advertising device on the floor of the sports field.
    5Figure 4 shows the image of the field and a non-anamorphic advertising device in thefloor of the sports field.
    Figure 5 shows the treated image, in which after the location in the image of the
    10 anamorphic advertising device, the advertising motive of the anamorphic advertising device has been replaced by another for its retransmission.
    Figures 1 to 4 illustrate an example of using a method of obtaining virtual advertising by including images according to the present invention.
    15 Figure 1 shows a soccer field -1-with an advertising fence -2-that delimits the playing field and a free zone -3-between the game limits and the advertising fence -2-.
    Figure 2 shows how a device is placed, lying on the floor of the free zone -3-
    20 anamorphic advertising -4-of known type. These devices are known in the sector and have a deformed shape that makes them appear standing and without deformation from a certain point of view, which in this case coincides with the situation of a -4-camera used to retransmit ("broadcast" ) the sporting event that occurs on the pitch.
    25 Figure 3 shows an image of those captured by camera -4-. In it you can see how the anamorphic device -4 is seen as raised and without deformation.
    Figure 5 shows a variant embodiment corresponding to Figure 4 in which
    30 used a non-anamorphic advertising device. As seen in said figure, the device is perceived as deformed from the point of view of the camera. This variant has the advantage that field viewers located in a different location than the camera do not see the advertising motif so distorted that it is unrecognizable or illegible.
    35 The images captured by the camera -4 are processed before they are broadcast. Through a


    method of image recognition, the advertising motif of the anamorphic device -4- is located in the images, and a new advertising motif -5-prior to the broadcasting of the images is included instead.
    5 Thanks to modern electronic hardware, it is possible to perform these operations in real time, and without excessive delay of the retransmission.
    While the invention has been described with respect to examples of preferred embodiments, these should not be considered as limiting the invention, which will be defined by the broader interpretation of the following claims.

    权利要求:
    Claims (4)
    [1]
    1. Procedure for the inclusion of advertising reasons by means of a processor
    images in a retransmission of a sporting event that includes phases 5 of:
    -location of an advertising device on the floor of the sports field, said deviceincluding an advertising motive;- taking pictures with a camera;
    10 -detection of the advertising device in the image taken with the camera through the image processor; -insertion of said images of an advertising image in the space corresponding to the detected advertising device, and -radiocasting of the images.
    [2]
    2. Method according to claim 1, characterized in that the advertising device is an anamorphic device.
    [3]
    3. Method according to claim 2, characterized in that the anamorphic device 20 has an anamorphic deformation of the advertising motif.
    [4]
    4. Method according to claim 2 or 3, characterized in that the device has an anamorphic deformation of its contour.

     DRAWINGS 



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    同族专利:
    公开号 | 公开日
    EP3151579A4|2018-07-04|
    ES2596534B1|2017-04-21|
    EP3151579A1|2017-04-05|
    BR112017024850A2|2018-08-07|
    WO2017005955A1|2017-01-12|
    引用文献:
    公开号 | 申请日 | 公开日 | 申请人 | 专利标题
    ES2125904T3|1991-08-23|1999-03-16|Three D Signs Proprietary Limi|APPLICATION OF A TRANSFORMATION IN REVERSE PERSPECTIVE OF AN IMAGE TO A SURFACE, TO TAKE THE IMAGE BELOW.|
    ES2358142A1|2009-10-21|2011-05-06|Virtual Ad, S.L|Method, system and computer program for obtaining the transformation of an image|
    DE202012010931U1|2012-11-14|2013-01-08|Joerg Privsek|LED CAM CARPET|
    US5903317A|1993-02-14|1999-05-11|Orad Hi-Tech Systems Ltd.|Apparatus and method for detecting, identifying and incorporating advertisements in a video|
    US20070053201A1|2005-08-23|2007-03-08|Dietz Paul H|Field display system|JP2018142164A|2017-02-28|2018-09-13|キヤノン株式会社|Image processing apparatus, image generating method, and program|
    法律状态:
    2017-04-21| FG2A| Definitive protection|Ref document number: 2596534 Country of ref document: ES Kind code of ref document: B1 Effective date: 20170421 |
    优先权:
    申请号 | 申请日 | 专利标题
    ES201530971A|ES2596534B1|2015-07-06|2015-07-06|Procedure for inclusion of advertising motifs through an image processor|ES201530971A| ES2596534B1|2015-07-06|2015-07-06|Procedure for inclusion of advertising motifs through an image processor|
    BR112017024850A| BR112017024850A2|2015-07-06|2016-07-05|procedure for adding advertising through an image processor|
    PCT/ES2016/070501| WO2017005955A1|2015-07-06|2016-07-05|Method for including advertising designs by means of an image processor|
    EP16813342.9A| EP3151579A4|2015-07-06|2016-07-05|Method for including advertising designs by means of an image processor|
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